The case for UTS - the ultimate Tennis Showdown - and what F1 can learn from this new tennis series and how it put the new fan at the center.

The different ways of commentating men's and women’s sports are impacting not just the viewer experience, but also the viability and success of women’s series. And there is a name for it - gender-bland sexism.

Here's why I believe F1 Fangirls are one step ahead of everyone else. They have their finger on the pulse and are aware of what will come next for the sport. It’s no exaggeration to say that the teams and drivers that take note and respect this consumer will win big.

Formula 1 2022 predictions reviewed. Here are a few of my F1 2022 predictions that came true. I made many bold, and some insane predictions in 2022 but a handful of them did actually come true.

Are cars sexist?And why when women ask to have cars and race suits designed for them is it indeed equal treatment?

THE ECONOMIC AND RELEVANCY POWER OF THE FANGIRL. This is my ode - in defense of the Fangirls, not that they need any defending whatsoever.

DTS (Drive To Survive) absolutely created a pop culture moment for F1, but it’s the female fanbase and content creators that ran with it and as a result, ensured F1 became part of pop culture (again).

GQ came out with yet another piece about Daniel Ricciardo, new fans and the popular Netflix show - Drive To Survive. Don’t get me wrong it’s exciting to see cultural and pop media cover Formula 1 and its drivers - god knows the sport needs this coverage.

40% of athletes are getting 4% of the coverage.